TATA TAKE OVER AIR INDIA- REIGN OF CHANGING BRAND IMAGE OF AIR INDIA IN THE MINDS OF PASSENGERS

Tata Group took over the operations of Air India a year ago—on 27 January 2022—marking the beginning of a new chapter for the carrier. The takeover has changed public perception of the airline and improved its performance, experts said. “The Tata tag has brought in several tailwinds for the airline,"